SCENARIO-BASED SKIN CARE

ONE CAPSULE. ONE MOMENT

ÓCOMO History

Why This Exists

Why a travel company
had to build its own care layer

ÓCOMO started from an operational problem many hosts already know well: guests arrive after flights, head out into weather, walking, water, or activity, return physically depleted, and standard care rarely responds to the exact moment when support is needed.

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Two Parallel Paths

Before working together, both founders spent years looking after bodies in changing conditions. That long observational base later became scenario-based care.

Alexey's Path

Medicine & Field Care

Before 2001

Understanding the Elements

Growing up above the Arctic Circle and later becoming a national champion in water tourism taught him how quickly the body changes under cold, wind, load, and exposure.

2000 – 2006

Preventive Medicine

He studied preventive medicine while working seasons as a rafting guide, where medical thinking met the practical reality of multi-day routes.

2006 – 2009

Public Health & Safety

Work in public health and hygiene, alongside a law degree, added structure: safety protocols, responsibility, and risk management.

2009 – 2012

The First Company

His first expedition company became a place to test what preventive thinking looks like in the field: care prepared before the route, not after problems appear.

Maria's Path

Observation & Field Experience

Before 2008

Immersed in Nature

Years in Siberian climate extremes, 40km hiking days, and category 5 rapids gave direct experience of what changing environments do to the body.

2009 – 2012

The Guide's Empathy

Working as a photographer and guide meant moving through the route with guests and noticing how silent physical discomfort changes mood, energy, and memory.

The Personal Insight

The Unspoken Need

It was personal too: products chosen by "skin type" did not keep up with a life shaped by travel, weather, friction, altitude, and recovery on the move.

Alexey's Path

Before 2001

Understanding the Elements

Arctic Circle life and water tourism taught him how the body responds to cold, wind, load, and exposure.

2000 – 2006

Preventive Medicine

Preventive medicine and rafting seasons brought medical thinking into the reality of multi-day routes.

2006 – 2009

Public Health & Safety

Public health, hygiene, and legal training built the safety and risk structure behind field care.

2009 – 2012

First Company

His first company tested care prepared before the route, not after problems appeared.

Maria's Path

Before 2008

Immersed in Nature

Siberian extremes, 40km hiking days, and category 5 rapids showed what changing environments do to the body.

2009 – 2012

The Guide's Empathy

Moving through the route with guests made silent physical discomfort impossible to miss.

The Insight

The Unspoken Need

Standard products chosen by "skin type" did not keep up with travel, weather, and recovery on the move.

2013 – 2017

The Convergence

Equesto & Decision Detox

Maria joins Alexey's expedition company. Together they build expeditions around real Decision Detox: guests arrive with very little, while the team covers planning, equipment, and the first travel care kits.

Even there, the guest was usually not an athlete. More often, it was an ordinary person paying for a new experience, which is exactly why care had to be practical, timely, and easy to use. Learning to work well in hard conditions built a wider range: if care can be designed for complex exposure, it can be calibrated with even greater precision for simpler hotel, coastal, urban, and day-trip scenarios.

Skin care became the visible format
for a deeper service problem.

On demanding routes, the skin was often the first place where cold, wind, sun, water, and friction showed up. Over time, care stopped being a side item and became part of journey design: protect before exposure, support during the day, recover after return.

One capsule. One moment.

2017 – 2022

The Service Shift

A Higher-Service Model

Mid-market economics could not sustain the level of preparation the team wanted. The expedition model moved into a higher-service segment so guests could arrive in ordinary clothes while route-specific gear, towels, socks, and care kits were already prepared.

2018 – 2021

Kit Evolution

From Group Kits to Precision

Care kept moving toward smaller, more precise formats because the route demanded timing, portability, and less waste:

  • 2018: Preventive care kits prepared for the group.
  • 2019: Personal travel-size kits.
  • 2020: Smaller formats built for movement.
  • 2021: The shift to monodoses. Curating existing products and samples to deliver more precise, on-the-go care.

The Gap in the Market

The same mismatch kept returning across very different kinds of travel: a guest arriving after a long flight, spending the day outdoors in a city, stepping out on a boat, or moving between sun, wind, water, and air conditioning.

The issue was not only formula. It was timing, context, and format. A good product for everyday routine may underperform in cabin air, after a day of walking, or between sea salt, hard water, and evening recovery.

What was missing was a care layer for specific guest scenarios, delivered in precise single-dose formats. That gap gradually pushed the team from selection to formulation.

Scenario-Based Care

What emerged from the routes was a simple rhythm that works across hospitality: support on arrival, protect before exposure, and help the body recover when the guest returns.

1. Before

Protect before exposure.Before the guest steps into cold wind, strong sun, sea air, altitude, a long walking day, or the dry air of a flight.

2. During

Support in the right moment.Care fits into the guest's real day: before departure, during an out-and-back day, on the boat, in transit, or at the point when conditions change.

3. After

Recover on return.When the guest comes back to the room, the cabin, or the evening stop, recovery closes the cycle so today's exposure does not spill into tomorrow.

2021

Selection to Formulation

When Buying Was No Longer Enough

Once market products stopped solving the field problem, Maria began training as a cosmetic technologist and moved from selection to formulation for specific travel scenarios.

2022

First Field Production

Field Testing in Georgia

After relocation, the first experimental production in Georgia allowed early formulas to be tested in real travel conditions rather than only in theory.

2023

The European Base

Infrastructure & Compliance

Spain became the operational base because the project needed EU laboratories, certification infrastructure, and a compliance framework strong enough to support long-term supplier-side delivery.

2024

The Host Context

The Host Defines the Scenario

By then the business logic was clear: the host knows the guest's real scenario better than anyone else. A hotel sees the arrival after a flight, the day outside, and the return to the room. A yacht sees the deck, salt, wind, and the evening cabin. A tour operator sees the route, pace, and exposure. The host defines the scenario; ÓCOMO carries formulation, assembly, and compliance.

2025

System Design

The Scenario Library

The work moved from isolated formulas to a structured scenario library: capsules and protocols that let one partner match care to different journeys without adding complexity to the operation.

2026

Launch

Partner Rollout

Finalizing certification and beginning first partner launches.

Care woven into the rhythm of the journey.

One capsule. One step. One ritual.

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