SCENARIO-BASED SKIN CARE
ONE CAPSULE. ONE MOMENT
The True Story
How a travel company
became a skincare pioneer
ÓCOMO was not founded in a beauty lab. It was born from a desire to deeply care for thousands of travelers, protecting them when standard routines failed in shifting environments.
Two Parallel Paths
Before meeting, both founders spent years managing the human body in demanding conditions. This combined experience of care and observation became the foundation of ÓCOMO.
Alexey's Path
Medicine & Care Integration
Before 2001
Understanding the Elements
Growing up above the Arctic Circle shaped a profound respect for harsh climates. He becomes a national champion in water tourism, learning how the body adapts to stress.
2000 – 2006
Preventive Medicine
Earning a degree in preventive medicine while working as a seasonal guide on multi-day rafting expeditions, integrating medical theory with field care.
2006 – 2009
Public Health & Safety
Working in public health and hygiene. Parallel to this, he earns a law degree, building a strong, structured base in safety protocols and risk management.
2009 – 2012
The First Company
Founding his first expedition company. Applying preventive medical theory to create a safe, deeply cared-for environment for wilderness groups.
Maria's Path
Observation & Empathy
Before 2008
Immersed in Nature
Living in Siberia with temperatures from -56°C to +50°C. Deep experience in hiking 40km a day and navigating category 5 rapids, sensing nature's toll firsthand.
2009 – 2012
The Guide's Empathy
Working as a photographer and guide. Constantly observing guests, noticing how unspoken physical discomfort affects their joy and overall experience.
The Personal Insight
The Unspoken Need
Her own skin suffers. Despite trying the best cosmetics based on "skin type," she realizes standard care is always one step behind real, dynamic life.
Alexey's Path
Before 2001
Understanding the Elements
Arctic Circle life and learning how the body adapts to stress.
2000 – 2006
Preventive Medicine
Medical degree and seasonal guiding, merging theory with field care.
2006 – 2009
Public Health & Safety
Working in hygiene while earning a law degree to build safety frameworks.
2009 – 2012
First Company
Founding his first expedition company.
Maria's Path
Before 2008
Immersed in Nature
Siberian extremes (-56°C to +50°C), 40km hikes, sensing nature's toll.
2009 – 2012
The Guide's Empathy
Observing how physical discomfort affects guests' overall joy.
The Insight
The Unspoken Need
Realizing standard skincare fails in dynamic travel contexts.
2013 – 2017
The Convergence
2013 – 2017
The Convergence
Equesto & Decision Detox
Maria joins Alexey’s expedition company. They introduce an "all-inclusive" approach to nature. This is true Decision Detox. Guests arrive with minimal luggage; the team provides basic travel kits and handles all planning.
We look like a skincare company.
But that is only the surface.
In reality, cosmetics here are simply the most precise tool to protect the body's largest organ—the skin—which takes the first and heaviest load during any journey. The actual product is the scenario-based care protocol itself.
One capsule.
One moment.
2017 – 2022
The Premium Shift
Uncompromising Service
Mid-market economics could not support true detail-oriented service. The company shifts to the uncompromising premium segment. Guests can now arrive in normal clothes—everything from ultralight towels to pro-level socks is provided with profound care.
2018 – 2021
Kit Evolution
2018 – 2021
Kit Evolution
Refining Protection
Skin protection becomes a core part of safety and comfort. The formats evolve drastically:
- 2018: Preventive care kits built for the whole group.
- 2019: Shift to travel-size personal kits.
- 2020: Transition to mini-formats.
- 2021: The leap to monodoses. Curating single doses from existing retail brands to provide exact, on-the-go care.
The Industry Barrier
What happens when a person crosses five climates in one day? Rafting under the sun, climbing into thin mountain air, and sleeping by campfire smoke.
Traditional cosmetics are designed for a "skin type" in a static life. Travel is dynamic. A barrier cream before a run creates a greenhouse effect. A hydrating serum on a plane evaporates in an hour.
No brand produced the required "field formulas" in precise single-dose formats. To protect their guests, the travel company had to formulate its own solutions.
Scenario-Based Care
Care must be completely woven into the rhythm of the journey. We developed a methodology to address the body's needs exactly when they arise.
1. BEFORE
Protection before the challenge. Preparing the skin before stepping into the freezing wind, or applying an intelligent barrier right before boarding a long flight.
2. DURING
Micro-correction. Adapting to the environment as it changes every few hours. Quick, precise applications that fit in a pocket and take seconds to use on the go.
3. AFTER
Completing the protocol. True recovery to close the cycle, rather than just treating the consequences of a compromised skin barrier at the end of the day.
2021
The Science
Learning to Formulate
Realizing the market lacked the right tools, Maria begins training as a cosmetic technologist. The focus shifts from buying products to developing custom monodose formulas designed for specific travel scenarios.
2022
First Production
2022
First Production
Field Testing
Driven by geopolitical circumstances, the team relocates. In Georgia, they launch their first experimental cosmetic production, testing initial formulas in real-world conditions.
2023
The European Base
Infrastructure & Compliance
To build a truly global, safe product, the business and R&D move to Spain. This provides direct access to advanced EU laboratories, premium ingredients, and strict European CPNP certification—our core guarantee of safety and quality.
2024
The Host Context
2024
The Host Context
Co-creating with Hosts
Having been hosts ourselves for 15 years, we know the reality: no one understands the local context and the guest's upcoming journey better than the receiving side—hotels, yachts, and tour operators. We transition to a B2B focus, building a tool for them to co-create the experience.
2025
System Design
The Scenario Library
Finalizing the transition to exact monodose formats. We build a unique "scenario library" of formulas with leading EU labs—our defining competitive advantage—allowing hosts to assemble precise care protocols for any specific journey.
2026
Launch
2026
Launch
Global Release
Finalizing European certification and beginning official B2B and retail sales.
